Promotions for Live Events

From high-street giveaways to international exhibitions, companies use promotional items as a key part of their marketing strategy. To find out more visit http://www.promomarketing.info/

There is such a range of promotional items available that it can be daunting just looking through a catalogue, and marketers often fall back on tried and tested gifts such as pens, key rings and novelty items. If you are planning a key live event, however, you may want to spend some additional time ensuring that the giveaways you use are truly reflective of your company.

The type of promotional gift you choose will depend on the type of live event you are organising. At large exhibitions, you can guarantee that most exhibitors will be giving away something or other. Some give away sweets, others pens or badges. Some choose to giveaway branded bags, so that visitors put everyone else’s branded gifts into a bag that then just display’s one company logo. Before you spend your marketing budget on giveaway gifts, think about the type of visitor that will be coming to your show, and how they may navigate their way round the show, and what they will do when they get back to the office. By choosing a gift that relates directly to the show, or to a particular promotion you are running for the show, your recipients are more likely to value to giveaway and relate it to your company once the show is over.

For other events, simple gifts may be the best way to get your message across to your audience. For example, if you are running a sampling campaign in a supermarket or shopping centre, try ordering s stamp in the shape of your company logo. You can then stamp your logo on the back of the hand of those people who have sampled your product, so that you know they’ve been spoken to, and they spend the rest of the day with your brand on their hand. Giveaways to children are also particularly effective in these circumstances - getting adults to sample and giving gifts to the children creates a positive attitude towards your product, and children’s gifts are often more cost-effective to source. Things as simple as branded helium balloons give you great publicity for a minimum spend.